Home Page - Genco Legal®

It’s time to feel like you have your own Lawyer®.

We believe it’s time for business owners and leaders of companies of all sizes to feel what it’s like to have their own personal counsel. Focus on growing your business while we protect you from the worst and prepare you for success.

*Individuals depicted are actors and not actual lawyers and clients of GenCo Legal®

Businesses Win With The Budgeted Hour®

Businesses and business leaders experience user friendly, easily accessible and cost transparent services for so many important functions today. Why not legal guidance? With that in mind, we created the Budgeted Hour® to give the best of subscription service experiences to consumers seeking an innovative way to access and receive the feeling of having their own personal counsel.

We think it is time you felt like you had your own, personal lawyer. Someone always there to answer the call, answer questions, and offer support to you and your business. We know the lawyer/client relationship hasn’t always gone this way, but we are dedicated to providing a new opportunity to Lawyer Differently®.

Regulation & Compliance

Every business exists in its own world of laws and regulations thicker than a calculus textbook. GenCo knows your time is limited and what you really need is a cheat sheet to keep your business up-to date compliant.

Corporate Governance

GenCo views a company’s “books” not just as a box to check but an opportunity to make sure the business judgment of owners, directors and officers is being regularly memorialized – not just sitting stagnant on a shelf.

Human Resources

We know that your team members are your greatest resource. Our professional issue spotters will save you time and money while minimizing the distractions that keep you from focusing on your business and customers.

Business
Contracts

Doing business sometimes means taking risks but that you still need peace of mind that your contracts will cover you when that vendor or customer veers from the path intended. Our tenured team is there for review.

Pre
Lawsuit

The best way to end a fight is to avoid it in the first place. When a dust up is unavoidable having a legal team on your wing early can mean getting a quick resolution to a hard distraction.

Is it Time for Your Risk Stress Test® ?

Our highly trained legal team will provide analysis of what is most legally threatening to your business. Over approximately thirty days, GenCo will gather information from you and your team in order to layout current and future legal threats along with actionable go-forward solutions.

Some relationships are more episodic than continuous over time. GenCo Legal® understands this and offers project-based Concierge Advisory Counsel™ services for clients needing all of the personalized care provided in our subscription relationships but for a defined mission.

The Latest in Legal Services from QPWB's Innovation Division

Commitment Counsel™

Connect with the lawyer you need with our Commitment Counsel™. A secondment-based in-house legal service designed for instances when you and your organization need a dedicated, commitment-level attorney focused on your in-house legal operations. Get swift, seamless, accessible counsel on a truly predictable monthly flat-fee for services that fit outside our existing Budgeted Hour® and Risk Stress Test® services.

Our Clients Get Personal About GenCo

Scott Bartos

Former CEO, Rural/Metro, Board Member of multiple public and private companies

“Simply put, GenCo was my General Counsel department and they effectively dealt with a heavy regulatory environment, HR matters, general legal questions, acquisitions/divestitures and they supported over 10,000 employees located throughout the country.”

Marliyn Wood

Seasoned Senior Living Operator

"I could not be more pleased to recommend GenCo to anyone who is looking for an ethical, transparent, knowledgeable and personable firm. As a former small business owner who operated a senior services management organization, GenCo added significant value to our operations team, especially by minimizing liability risks in a highly litigious industry. They introduced a nationally-known outside litigation partner, who handled our liability cases at a flat fee and at a rate that we’d never be able to get on our own. Bryan treated my money like his own, in a way that no other law firm did for me in the past.”

Bob Bunker

Seasoned Health Care CEO & Director

"Bryan and his team of GenCo lawyers have extensive experience and expertise in the healthcare industry where they have amassed a vast and valuable network. The GenCo team are exceptionally intelligent and their counsel is unparalleled. GenCo lawyers differentiate themselves through extraordinary collaboration with internal teams to develop business synergies and solutions in the complex healthcare industry. Most recently, GenCo played a critical role in assisting me and a Board in closing a multimillion dollar deal, that most likely would not have succeeded without them.”

Puneet Maheshwari

Digital Health Entrepreneur

"The GenCo Legal team was an invaluable addition and an extension of the tight-knit group at the company I founded, DocASAP. As a tech company rapidly growing out of the startup phase of our business life-cycle, it has been crucial to have corporate counsels that can adapt to changing needs. Bryan Rotella and the GenCo team were great partners, including by driving revenues for the business through their practical and responsive approach to negotiating contracts. They helped us negotiate with large health systems and payors, when historically working with those groups, contracts would get bogged down in unnecessary over-lawyering."

Nicole Bradberry

CEO, Florida Association of ACOs

"Bryan Rotella and his team at GenCo Legal are one of the first companies we partnered with when we started our company and they were one of our longest business relationships over a decade of our ownership. Bryan and the GenCo team were a valuable resource and offered a business model unique to the industry which was a balanced fit to our needs from early on to when we became a more mature business. This unique approach makes it easy to pick up the phone whenever you have a need and not worry about the legal fees you are incurring. They are a dedicated resource for business owners on small and significant issues as well as a great resource for making introductions to other industry contacts and specialized attorneys for more complex matters."

Jayant Parthasarathy

Founder and CEO at Astrin Biosciences

"From our earliest days at Astrin Bioscience, we’ve relied on GenCo for responsive, quick, and authentic in-house counsel. It’s a team that genuinely cares for our mission and our people; for that, I am grateful - thank you! "

Zach Wray

CEO, Sunrise Community

"Bryan Rotella and the GenCo team have been instrumental in minimizing key risks for our company in HR and compliance, at a cost that's predictable and affordable."

Ruth Wallace

Founder - CFORuth & Associates

"GenCo Legal provides services in a unique way to supplement internal resources, provide strategic advice, manage compliance, and/or serve as the company's general counsel. They also support their clients in obtaining and overseeing any needed external expert legal support. I've known and worked with Bryan and many members of the GenCo team for over six years. They have been engaged by several CFORuth clients, and have done a terrific job! I highly recommend them!"

Steve Gelinske

Chief Architect-Provider Solutions and Strategy, Top 5 National Health Insurance Payer

"Rather than focusing purely on legal advice, GenCo uses its Budgeted Hour™ approach to help its clients penetrate to the highest levels of business, media, and government contacts within their network."

Michele Bolton

Founder & CEO - MY911 Inc.

"Bryan Rotella and the incredible team at GenCo Legal have been essential to MY911 Inc. Having the benefit of one legal team with the expertise to navigate and quarterback the complex needs of our business within the healthcare space, cross-border, is key - GenCo Legal is truly a game changer! Their unwavering support and genuine care about the direction, risk management and wellbeing of our organization has been paramount. With a clear understanding of what business owners experience every day, Bryan and his team truly care about the impact they have on our business, adding a warmth and personal touch that is second to none when it comes to premier client service."

Sean Carney

Senior Private Equity Executive.

"I'm excited to see where Bryan and GenCo Legal® are headed, especially as the model becomes more well-established working directly with in the private equity and financial sponsor space."

Shari Bench

Healthcare Finance Executive

Julio Gonzalez

Renound Finance and Tax Entreprenuer

"Bryan Rotella and his GenCo Legal® team provides the best corporate legal risk services at a predictable rate under their Budgeted Hours® model. The only thing better than Bryan’s expertise is his reliability and kindness. I recommend every firm use GenCo Legal®."

Eric Keen

General Partner, Council Capital

"GenCo is ready to step into any board or executive level decision and provide thoughtful advice that is legally sound and strategically reflects a deep understanding of the way businesses work."

Get Your Law News Differently™

Browse the GenCo Legal News Hub to see all of our blog posts, verdicts, breaking news, and podcast episode releases. Make sure to share information with colleagues and friends so the world can see what it means to, Lawyer Differently®.

The Law Gone Mad™ Podcast

Soon you’ll be able to stay up to date on the latest in legal trends, business news, and information surrounding everything you need to know to navigate the world of business, legally. GenCo Legal® founder, Bryan Rotella hosts and interviews a wide range of industry experts, business leaders, and professionals to give you an inside look at the head-spinning world of business management and legality.

Coming soon to:

Health Care Gone Mad®

The healthcare industry is rife with organizational pitfalls and legal implications. Thankfully Bryan Rotella has spent his life studying and understanding the healthcare industry, including through the lens of the nurses in his family and has paired that with a thorough understanding of law to help you to understand all the current and upcoming changes. Sign up for this important and informational newsletter today!