Genco Legal®

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Get In Touch

Your Legal Department, On Subscription

For Healthcare & Technology

Built for the age of AI. A Division of QPWB Law.

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About GenCo Legal®

The GenCo Difference

  • Serving healthcare and technology organizations since 2014.
  • Specialized in your industry.
  • Team of highly seasoned strategic and operational legal leaders.
  • Access to a wide network of preferred specialists with expertise in the areas that matter most to you.
  • Committed to a higher standard of caring.

General Counsel For Companies Operating On Innovation's Edge

AI Technology Companies

Navigating Evolving Risks

Value-Based Care Organizations

Shifts In Market & Regulations

Provider Groups & MSO's

Enterprise-Wide Compliance

SAAS & Technology Platforms

Sensitive Data & Rapid Growth

Growth Stage Companies

Successful Deal Diligence

General Counsel Support

A Service Model Built for Your Business

Our 90-Day framework allows for assessment, implementation, and measurable results, offered at the predictable convenience of a scalable subscription model.

About the Support Model

Why Choose

Subscription General Counsel

Your General Counsel Support Team works directly with your leadership to deliver high-level legal support, tailored to the needs of your business.

Harness Executive Level Legal Advice

General Counsel Support

Instead of reactive support, the team works proactively to transform your legal functions – protecting you from risk and creating opportunities for strategic growth.

Proactive Support, Predictable Spend

Businesses Win With

Operational Legal Leadership

Industry-experienced partners and tech-savvy associates navigate your day-to-day operations to protect and accelerate your business, leveraging AI productivity tools for enhanced client satisfaction.

Handling The Risks That Matter Most

Get Your Time Back From Managing Outside Specialists

The Certified Specialist Network

GenCo Legal has partnered with Certified Specialists, experts in niche legal, compliance, insurance, and PR disciplines, professionally vetted and offered at preferred client rates.

A Broad Network for Specialized Services

Experience Matters

More Than Ever

GenCo combines the power of QPWB’s experienced corporate healthcare & technology attorneys and a higher standard of caring. A core pillar of GenCo’s founding in 2014, Lawyer Differently has been our mission to change the legal industry for the better, for clients and staff alike.

Experience what it means to Lawyer Differently today with steady legal leadership and sound judgment on the decisions that matter most.

On AI In The Legal Industry

"The legal field is using AI in 3 ways:

  • They're not using it.

  • They're using it, not telling you, but charging you the same.

  • They're not understanding that their team is using it without their knowledge or permission.

At GenCo, we're leveraging AI safely and transparently to get you the best outcomes."

Bryan Rotella

Founder & AI Strategist, GenCo Legal

GenCo Uses AI Transparently in How We Deliver Results.

Read Our AI Use Policy

Included In

Your Subscription

AI now touches every legal category your organization faces. Your GenCo team handles it as part of your subscription.

Strategic Legal Direction

Contract Review & Negotiation

Compliance & Regulatory

Human Resource Matters

Corporate Governance

Pre-Lawsuit Liability

AI Compliance

Available as

Separate engagements

AI Compliance Frameworks

Foundational policy development, vendor management frameworks, and consent architectures.

AI Transaction Diligence

AI transaction diligence for buyers and sellers.

LeadAI Legal Governs AI

GenCo Legal runs the legal department

GenCo Legal is your legal department on subscription, powered by AI. LeadAI Legal is the AI governance practice when AI itself is the legal question. Educate your team. Diagnose your exposure. Lead your AI decisions. Defend the case if it gets there. GenCo subscribers can engage LeadAI Legal directly. Engagements are protected under attorney-client privilege. Both practices are part of QPWB Law.

Visit LeadAI Legal

Part of the QPWB Law Family

What Clients Have To Say About GenCo LEGAL®

In the world of healthcare and tech, it’s important to have a sharp legal focus. At Genco Legal, we’re committed to striving for the best outcomes for your business.

An impressive breadth of knowledge in the payor space. They can bring visibility to their clients and network in a way that I've not experienced with other lawyers.
Nicole Bradberry
Nicole BradberryValue-Based Care Industry Leader
Instrumental in minimizing key risks for our company in HR and compliance, at a cost that's predictable and affordable.
Zach Wray
Zach WrayDevelopmental Disability Industry Leader
GenCo lawyers differentiate themselves through extraordinary collaboration with internal teams to develop business synergies and solutions in the complex healthcare industry.
Bob Bunker
Bob BunkerHealthcare Operations Turnaround Leader
GenCo helped us negotiate with large health systems and payors, when historically working with those groups, contracts would get bogged down in unnecessary over-lawyering.
Puneet Maheshwari
Puneet MaheshwariDigital Health & Insurance Payor Leader
Having the benefit of one legal team with the expertise to navigate and quarterback the complex needs of our business within the healthcare space, cross-border, is key.
Michele Bolton
Michele BoltonInternational Healthcare Technology Leader
From our earliest days at Astrin Bioscience, we’ve relied on GenCo Legal® for responsive, quick, and authentic in-house counsel.
Thank You!
Jayant Parthasarathy
Jayant ParthasarathyAI Bioscience Industry Leader
GenCo provides the best corporate legal risk services at a predictable rate under their Budgeted Hours® model.
Julio Gonzalez
Julio GonzalezEnterprise Tax Industry Leader
Added significant value to our operations team, especially by minimizing liability risks in a highly litigious industry.
Marilyn Wood
Marilyn WoodFlorida Long Term Care Leader
Ready to step into any board or executive-level decision and provide thoughtful advice that is legally sound and strategically reflects a deep understanding of the way businesses work.
Eric Keen
Eric KeenPrivate Equity Service-Based Healthcare Leader
I'm excited to see where GenCo is headed, especially as the model becomes more well-established working directly with in the private equity and financial sponsor space.
Sean Carney
Sean CarneyPrivate Equity International Healthcare Leader
GenCo provides services in a unique way to supplement internal resources, provide strategic advice, manage compliance, and/or serve as the company's general counsel.
Ruth Wallace
Ruth WallaceHealthcare Financial Operations Leader
Their unique approach makes it easy to pick up the phone whenever you have a need and not worry about the legal fees you are incurring.
Shari Bench
Shari BenchNational Senior-Living Industry Leader
Read Our Testimonials

It's All About DIFFERENT®

The QPWB Advantage

Combining the power of scale and the precision of local insight, QPWB is changing the narrative on what it means to provide full-service legal support. Find the support you need, where you need it, backed by a network of 600+ attorneys who do things differently.

Visit QPWB's Website