Genco Legal®


Hayley Abolafia-Cartwright

About Hayley

Hayley enjoys the day to day challenge of being an innovative taskmaster. While functioning in a lead support role to Bryan and our team, Hayley is no stranger to the practice of law. She learned about the legal industry from her mother who owned her own law firm in Hayley’s native, Vermont. Oftentimes, dinner table conversations revolved around the stress and relentless pressure of the billable hour, where Hayley realized how impersonal this tradition was and vowed to never live the same nightmare by pursuing the legal industry as a career.

After working in a variety of administrative support positions, Hayley found herself searching for a business defined by purpose. That’s when she learned about GenCo’s progressive model and instantly fell in love with the Budgeted Hour® and how it is revolutionizing how lawyers utilize their clients’ time.

Hayley nobly and unselfishly assists managing partner Bryan Rotella, on all facets of his day to day interface with our valued clients and leadership of the firm. In addition, Hayley guides our firm’s efforts to maintain a Virus Safe Workspace™, taking the innovative role of our “Wellness Champion.” Additionally, Hayley is invaluable in our active recruiting processes, searching for more like-minded legal industry revolutionaries. Her relentless leadership also manifests in making sure all on our team embrace the positive workplace culture that truly understands It’s Time to Lawyer Differently®.

Hayley is more than happy to assist any current or future GenCo client or team member.



Tampa, FL
1111 N Westshore Blvd Suite 212
Tampa, FL 33607
Telephone: (813) 228-0306


University of Tampa