About Bryan

Bryan Rotella's mission is for businesses and business leaders to experience the feeling of having their own lawyer, always thinking of how to protect them from their worst day and making sure they are prepared for success on their best day.

With this in mind, Bryan was inspired to bring to law a much-needed new philosophy he coined as Lawyer Differently®. The vehicle for this industry disrupting change is GenCo Legal® (www.gencolegal.com) where for over a decade Bryan and his team have had the privilege of living their cause as personal counsel to businesses and business leaders of all types across the U.S. and worldwide.

Bryan instills his 20 plus years of experience as a prior trial lawyer and General Counsel to billion-dollar businesses to systematically identify and reverse engineer solutions to both the risks that are front of mind and those unseen over the horizon. Examples of these consistent challenges Bryan and his GenCo team are regularly sought after to solve range from the increasing complexity of contracts to adherence with ever changing regulations to people problems in the rapidly evolving workplace.

What Bryan developed that makes GenCo so different is The Budgeted Hour®, a first of its kind subscription model built on a budget of monthly legal support, that provides predictability and transparency creating a personalized relationship with a full-service legal team who have an in-depth understanding of a client's most important day-to-day as well as long-term risks.

The service Bryan has embodied that sets apart how GenCo lawyers practice is The Four R's™, where lawyers are empowered to build lasting relationships with everyone on a client's team through best-in-class relationship building skills. No messages are left without a response, out of office does not mean a client's issues are out of a lawyer's mind, no problem is without potential solutions to offer, and no deliverable deserves less than full commitment.

When Bryan is not thinking about how else he can change the legal industry for the better he is seen, heard, and read regularly in media as a legal analyst and commentator, explaining a variety of hot topics in the world of law in lay terms, not legal jargon.

Bryan looks forward to connecting and encouraging you and your business to experience the feeling of having your own lawyer. He's confident you'll never look at your lawyers and legal issues the same.