Hayley Abolafia-Cartwright serves as the Director of Experience at GenCo Legal® a division of QPWB, where she ensures every client interaction reflects GenCo’s mission to Lawyer Differently®, providing a higher standard of caring. She integrates relationships, strategic coordination, and operational excellence into a unified client experience that supports GenCo’s subscription General Counsel model.

Working alongside GenCo’s leadership, Hayley leads the firm’s experience architecture, connecting GenCo’s innovative legal model to the human experience of clients and partners. Her role ensures consistency, clarity, and care in every engagement, so clients feel supported, informed, and confident as they build and grow. She bridges executive strategy and operational execution, transforming complex legal initiatives into seamless client experiences that strengthen trust and accelerate momentum.

Hayley’s background in communications, talent development, and business oversight has shaped her into a relationship-centered leader who transforms operations into high-trust experiences. Known for her strategic warmth and meticulous organization, she ensures that every GenCo Legal client and collaborator feels understood, prioritized, and supported.

As the firm’s primary point of contact for scheduling, onboarding logistics, and collaboration, Hayley coordinates meetings with clients, prospective partners, keynote hosts, and event organizers. She’s energized by building relationships with thought leaders, supporting speaking opportunities, and expanding the reach of GenCo’s mission through strategic connections and exceptional client delivery.