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What Our Clients Have to Say About
GenCo Legal®
Bryan and his team of attorneys at GenCo Legal® have extensive experience and expertise in the healthcare industry, where they have amassed a vast and valuable network. The GenCo Legal® team is exceptionally intelligent, and their counsel is unparalleled. GenCo lawyers differentiate themselves through extraordinary collaboration with internal teams to develop business synergies and solutions in the complex healthcare industry. Most recently, GenCo played a critical role in assisting me and a Board in closing a multimillion dollar deal, that most likely would not have succeeded without them.
Bob Bunker
Healthcare Operations Turnaround Leader
I could not be more pleased to recommend GenCo Legal® to anyone who is looking for an ethical, transparent, knowledgeable and personable firm. As a former small business owner who operated a senior services management organization, GenCo added significant value to our operations team, especially by minimizing liability risks in a highly litigious industry. They introduced a nationally-known outside litigation partner, who handled our liability cases at a flat fee and at a rate that we’d never be able to get on our own. Bryan treated my money like his own, in a way that no other law firm did for me in the past.
Marilyn Wood
Florida Long Term Care Leader
GenCo Legal® is ready to step into any board or executive-level decision and provide thoughtful advice that is legally sound and strategically reflects a deep understanding of the way businesses work.
Eric Keen
Private Equity Service-Based Healthcare Leader
Bryan Rotella and the GenCo Legal® team have been instrumental in minimizing key risks for our company in HR and compliance, at a cost that's predictable and affordable.
Zach Wray
Developmental Disability Industry Leader
I'm excited to see where Bryan and GenCo Legal® are headed, especially as the model becomes more well-established working directly with in the private equity and financial sponsor space.
Sean Carney
Private Equity International Healthcare Leader
From our earliest days at Astrin Bioscience, we’ve relied on GenCo Legal® for responsive, quick, and authentic in-house counsel. It’s a team that genuinely cares for our mission and our people; for that, I am grateful - thank you!
Jayant Parthasarathy
AI Bioscience Industry Leader
The GenCo Legal® team was an invaluable addition and an extension of the tight-knit group at the company I founded, DocASAP. As a tech company rapidly growing out of the startup phase of our business life-cycle, it has been crucial to have corporate counsel that can adapt to changing needs. Bryan Rotella and the GenCo team were great partners, including by driving revenues for the business through their practical and responsive approach to negotiating contracts. They helped us negotiate with large health systems and payors, when historically working with those groups, contracts would get bogged down in unnecessary over-lawyering.
Puneet Maheshwari
Digital Health & Insurance Payor Leader
Bryan and the GenCo Legal® Team have an impressive breadth of knowledge in the payor space. They can bring visibility to their clients and network in a way that I've not experienced with other lawyers. They’ve worked with multiple businesses in my network of ACO’s, and I recommend their innovative model often, as the needs of my industry increase exponentially.
Nicole Bradberry
Value-Based Care Industry Leader
GenCo Legal® provides services in a unique way to supplement internal resources, provide strategic advice, manage compliance, and/or serve as the company's general counsel. They also support their clients in obtaining and overseeing any needed external expert legal support. I've known and worked with Bryan and many members of the GenCo team for over six years. They have been engaged by several CFORuth clients, and have done a terrific job! I highly recommend them!
Ruth Wallace
Healthcare Financial Operations Leader
Bryan Rotella and the incredible team at GenCo Legal® have been essential to MY911 Inc. Having the benefit of one legal team with the expertise to navigate and quarterback the complex needs of our business within the healthcare space, cross-border, is key - GenCo Legal is truly a game changer! Their unwavering support and genuine care about the direction, risk management and wellbeing of our organization has been paramount. With a clear understanding of what business owners experience every day, Bryan and his team truly care about the impact they have on our business, adding a warmth and personal touch that is second to none when it comes to premier client service.
Michele Bolton
International Healthcare Technology Leader
Bryan Rotella and his team at GenCo Legal® are one of the first companies we partnered with when we started our company and they were one of our longest business relationships over a decade of our ownership. Bryan and the GenCo team were a valuable resource and offered a business model unique to the industry which was a balanced fit to our needs from early on to when we became a more mature business. Their unique approach makes it easy to pick up the phone whenever you have a need and not worry about the legal fees you are incurring. They are a dedicated resource for business owners on small and significant issues as well as a great resource for making introductions to other industry contacts and specialized attorneys for more complex matters.
Shari Bench
National Senior-Living Industry Leader
Bryan Rotella and his GenCo Legal® team provide the best corporate legal risk services at a predictable rate under their Budgeted Hours® model. The only thing better than Bryan’s expertise is his reliability and kindness. I recommend every firm use GenCo!
Julio Gonzalez
Enterprise Tax Industry Leader