Scott Bartos
Former CEO, Rural/Metro, Board Member of multiple public and private companies
“Simply put, GenCo was my General Counsel department and they effectively dealt with a heavy regulatory environment, HR matters, general legal questions, acquisitions/divestitures and they supported over 10,000 employees located throughout the country.”
Marliyn Wood
CEO, Opis Senior Services Group
"I could not be more pleased to recommend GenCo to anyone who is looking for an ethical, transparent, knowledgeable and personable firm. As a former small business owner who operated a senior services management organization, GenCo added significant value to our operations team, especially by minimizing liability risks in a highly litigious industry. They introduced a nationally-known outside litigation partner, who handled our liability cases at a flat fee and at a rate that we’d never be able to get on our own. Bryan treated my money like his own, in a way that no other law firm did for me in the past.”
Bob Bunker
Seasoned Health Care CEO & Director
"Bryan and his team of GenCo lawyers have extensive experience and expertise in the healthcare industry where they have amassed a vast and valuable network. The GenCo team are exceptionally intelligent and their counsel is unparalleled. GenCo lawyers differentiate themselves through extraordinary collaboration with internal teams to develop business synergies and solutions in the complex healthcare industry. Most recently, GenCo played a critical role in assisting me and a Board in closing a multimillion dollar deal, that most likely would not have succeeded without them.”
Puneet Maheshwari
Digital Health Entrepreneur
"The GenCo Legal team was an invaluable addition and an extension of the tight-knit group at the company I founded, DocASAP. As a tech company rapidly growing out of the startup phase of our business life-cycle, it has been crucial to have corporate counsels that can adapt to changing needs. Bryan Rotella and the GenCo team were great partners, including by driving revenues for the business through their practical and responsive approach to negotiating contracts. They helped us negotiate with large health systems and payors, when historically working with those groups, contracts would get bogged down in unnecessary over-lawyering."
Nicole Bradberry
CEO, Florida Association of ACOs
"Bryan Rotella and his team at GenCo Legal are one of the first companies we partnered with when we started our company and they were one of our longest business relationships over a decade of our ownership. Bryan and the GenCo team were a valuable resource and offered a business model unique to the industry which was a balanced fit to our needs from early on to when we became a more mature business. This unique approach makes it easy to pick up the phone whenever you have a need and not worry about the legal fees you are incurring. They are a dedicated resource for business owners on small and significant issues as well as a great resource for making introductions to other industry contacts and specialized attorneys for more complex matters."
Jayant Parthasarathya
Founder and CEO at Astrin Biosciences
"From our earliest days at Astrin Bioscience, we’ve relied on GenCo for responsive, quick, and authentic in-house counsel. It’s a team that genuinely cares for our mission and our people; for that, I am grateful - thank you! "
Zach Wray
CEO, Sunrise Community
"Bryan Rotella and the GenCo team have been instrumental in minimizing key risks for our company in HR and compliance, at a cost that's predictable and affordable."
Ruth Wallace
Founder - CFORuth & Associates
"GenCo Legal provides services in a unique way to supplement internal resources, provide strategic advice, manage compliance, and/or serve as the company's general counsel.. They also support their clients in obtaining and overseeing any needed external expert legal support. I've known and worked with Bryan and many members of the GenCo team for over six years. They have been engaged by several CFORuth clients, and have done a terrific job! I highly recommend them!"
Steve Gelinske
Chief Architect-Provider Solutions and Strategy, Top 5 National Health Insurance Payer
"Rather than focusing purely on legal advice, GenCo uses its Budgeted Hour™ approach to help its clients penetrate to the highest levels of business, media, and government contacts within their network."
Michele Bolton
Founder & CEO - MY911 Inc.
"Bryan Rotella and the incredible team at GenCo Legal have been essential to MY911 Inc. Having the benefit of one legal team with the expertise to navigate and quarterback the complex needs of our business within the healthcare space, cross-border, is key - GenCo Legal is truly a game changer! Their unwavering support and genuine care about the direction, risk management and wellbeing of our organization has been paramount. With a clear understanding of what business owners experience every day, Bryan and his team truly care about the impact they have on our business, adding a warmth and personal touch that is second to none when it comes to premier client service."
Sean Carney
Senior Private Equity Executive.
"I'm excited to see where Bryan and GenCo Legal® are headed, especially as the model becomes more well-established working directly with in the private equity and financial sponsor space."
Sharie Bench
Healthcare Finance Executive
"Bryan Rotella and his team at GenCo Legal are one of the first companies we partnered with when we started our company and they were one of our longest business relationships over a decade of our ownership. Bryan and the GenCo team were a valuable resource and offered a business model unique to the industry which was a balanced fit to our needs from early on to when we became a more mature business. This unique approach makes it easy to pick up the phone whenever you have a need and not worry about the legal fees you are incurring. They are a dedicated resource for business owners on small and significant issues as well as a great resource for making introductions to other industry contacts and specialized attorneys for more complex matters."
Julio Gonzalez
Healthcare Finance Executive
"Bryan Rotella and his GenCo Legal® team provides the best corporate legal risk services at a predictable rate under their Budgeted Hours® model. The only thing better than Bryan’s expertise is his reliability and kindness. I recommend every firm use GenCo Legal®."
Eric Keen
General Partner, Council Capital
"GenCo is ready to step into any board or executive level decision and provide thoughtful advice that is legally sound and strategically reflects a deep understanding of the way businesses work."
